From Dinner to Macaroni and Cheese. Although the product was originally called Kraft Dinner in Canada and the United States, the name is now foreign to most Americans, where the product is now simply called Kraft Macaroni and Cheese. In Canada, however, the product is still known as Kraft Dinner (or KD).
. The product known as Kraft Dinner or KD in Canada; Kraft Macaroni & Cheese Dinner or Kraft Mac & Cheese in the United States and Australia; and Macaroni Cheese or Cheesey Pasta in the United Kingdom, is a nonperishable, packaged dry product, traditionally cardboard boxed with dried pasta and a packet of processed cheese powder. It was first introduced under the Kraft Dinner name in both Canada and the U.S.
The product has developed into several other formulations, including Kraft Easy Mac Cups, a product later renamed Macaroni & Cheese Dinner Cups, a single-serving product designed specifically for. The product's innovation was to combine dried macaroni noodles with a powder, so that the final dish could be prepared by simply cooking the pasta and adding the cheese powder, along with perishable, refrigerated ingredients like (or margarine).
Contents. History The prerequisite to a shelf-stable packaged macaroni and cheese product was the invention of, where emulsifying salts help, giving it a longer life., originally of, but living in Chicago, did not invent processed cheese, but he won a patent for one processing method in 1916 and began to build his cheese business.
During the, a salesman had the idea to sell macaroni pasta and cheese together as a package, so he began attaching to boxes of pasta with a rubber band. In 1937, Kraft introduced the product in the U.S. The timing of the product's launch had much to do with its success: during, rationing of milk and dairy products, an increased reliance on meatless meals, and more women working outside the home, created a nearly for the product, which was considered a hearty meal for families. Its of ten months was attractive at a time when many Canadian homes did not have refrigerators. Also, consumers could receive, for one food ration stamp, two boxes.
The original box was primarily yellow. They sold 50 million boxes during the war. The box's primary color changed to blue in 1954. A version with spiral-shaped noodles debuted in 1975 while the Velveeta Shells & Cheese was introduced in 1984.
In 2006, the cheddar and white cheddar versions switched to organic macaroni. While Easy Mac Cups are introduced the same year. The following year the noodles switched to 50 percent whole grain. Macaroni & Cheese Crackers debut also in 2007. The crackers were discontinued in 2008 as it did not meet company targets. A sub-line, Homestyle Deluxe, was added in 2010 in three flavors, cheddar, four-cheese sauce and Old World Italian.
Variations. Commercial version of Kraft Macaroni and Cheese sold at New product lines using different flavors and shapes have been introduced over the decades and the shelf life has at various times been increased. Kraft Dinner is seen as an inexpensive, easy-to-make, with marketing that highlights its value and convenience.
The product now comes in several compositions:. The Original Recipe of dry pasta and 70 ml of powdered processed cheese.
The Deluxe form, with the powdered replaced with a prepared processed cheese sauce that comes in a foil pouch (cheese sauce formerly came in a can). This allows the cheese to be applied directly to the cooked pasta without additional preparation or ingredients. The pasta is also different; elbow macaroni replaces the thin, straight macaroni supplied as part of the 'Original Recipe.' .
The Homestyle form, is the newest form of Kraft Mac & Cheese. It is similar to the 'Deluxe' form, though it provides a large size, and includes seasoned breadcrumbs to apply to the macaroni and cheese. It comes in various flavours, such as its original three, cheddar, four-cheese sauce and Old World Italian. It is marketed as being a 'more premium option', for those who would not eat the 'Original Recipe'. This version also has the prepared process cheese sauce, that comes in a foil pouch.
Due to the breadcrumbs topping, this form has more sodium than the 'Deluxe', or 'Original Recipe' forms. As of 2015, this variant has now been discontinued due to lack of demand. Dinner Cups, formerly Kraft Easy Mac, which makes single serving portions. This formulation is prepared in a and is popular among college students. A commercial version is manufactured for restaurant distribution that is a frozen, fully prepared product which is designed to be heated in a microwave.
The product can be found at and restaurants. Kraft Dinner Smart Kraft Dinner Smart (also known as KD Smart) is a sub-brand of the Kraft Dinner brand. It represents a line of Kraft macaroni and cheese products that contain no artificial flavours, colours or preservatives and have added ingredients like cauliflower, oats or flax seed blended into the noodles.
It comes in four varieties: Kraft Dinner Smart originally launched in Canada in March 2010 with two vegetable varieties. In June 2011, the line-up was re-launched with new packaging graphics and two new varieties (Flax Omega-3 and High Fibre). The product is made with real Kraft cheddar and is manufactured in.
Marketing The product was originally marketed as Kraft Dinner with the slogan 'a meal for four in nine minutes for an everyday price of 19 cents.' It was re-branded to Kraft Macaroni & Cheese in the and other countries, although the word 'Dinner' still appears in small type on the U.S. In several markets it goes by different names; in the it is also marketed as Cheesey Pasta. The product is heavily promoted toward children in the United States on television. When advertising to younger children, the television advertisement encourages the children to ask for '.' In 2010 Kraft launched a $50 million multi-media marketing campaign with a nostalgia theme aimed at adults to promote all varieties of Kraft dinner. In Canada, Kraft has advertising programs intended to make the meal appealing to.
There are regular promotional tie-in versions of the Kraft Dinner, aimed at kids. Packages have come with pasta in the shapes of various characters popular with children, such as,. Kraft Foods has also released many products under the product banner. These include other versions of macaroni and cheese with different shaped pasta and different flavours, but it has also included completely different dishes, such as in several different flavours. Cheddar Explosion In promotion of the introduction of its 'Cheddar Explosion' variety of Kraft Dinner, Kraft sponsored the April 11, 2010.
In its last act of 2009 the, city council made Kraft Macaroni and Cheese the official sponsor of the demolition. Kraft paid $75,000 to local charities and donated $75,000 in Kraft products. A national essay contest directed at children who 'have made a difference in their community' was held with the winner allowed to push the button initiating the. The winning essayist was 11-year-old Casey Rogers of, founder of a charity serving the homeless. Canadian culture Kraft Dinner has been called the de facto of Canada.
Packaged in Quebec with Canadian wheat and milk, and other ingredients from Canada and the US, Canadians purchase 1.7 million of the 7 million boxes sold globally each week and eat an average of 3.2 boxes of Kraft Dinner each year, 55% more than Americans. The meal is the most popular grocery item in the country, where 'Kraft Dinner' has iconic status and has become a of sorts for macaroni and cheese. It is often simply referred to by the initials K.D., originally named by Ontario Native, Beatrice Miller. As Kraft Dinner has a different name in Canada from the United States and other markets, the Canadian marketing and advertising platform is a made-in-Canada effort as US advertising cannot be easily adapted.
Pundit wrote that 'Kraft Dinner revolves in that all-but-unobtainable orbit of the doughnut and the Teen Burger. It is one of that great trinity of quick digestibles that have been enrolled as genuine Canadian cultural icons.'
Wrote that 'cheese plays a weirdly large dietary role in the lives of Canadians, who have a more intimate and intense relationship with Kraft food products than the citizens of any other country. This is not a shameless product plug - for some reason, Canadians and Kraft products have bonded the way Australians have bonded with sic, recte:, or the English with.
In particular, Kraft Macaroni and Cheese, known simply as Kraft Dinner, is the biggie, probably because it so precisely laser-targets the favoured Canadian food groups: fat, sugar, starch and salt'. Immigrants often mention Kraft Dinner when surveys ask for examples of Canadian food.
As a measure of the product's Canadian popularity, its Facebook page, KD Battle Zone, attracted 270,000 fans, despite there being no prizes for the contest. Canadian rock band refer to the product in their popular song ', indicating that they would continue to eat the inexpensive foodstuff even if they were millionaires. This has often prompted fans at live concerts to throw boxes of Kraft Dinner onto the stage when the line is sung; the band has discouraged this and have urged fans to donate the boxes to their local food bank instead. Former Prime Minister regularly referred to it as his favourite food, though also confessed that he was unable to prepare it. During the same election former Prime Minister stated that 'I'll never be able to give my kids, but Laureen and I are saving for their education. And I have actually cooked them Kraft Dinner — I like to add wieners.' Most of his countrymen ignore the instructions and believe that they have a unique way of preparing the food, like adding wieners or cheese.
Additional ingredients are not necessary; simply adjusting the cooking time and the amount of milk or butter/margarine can produce a dish ranging from soft noodles in a creamy sauce to firm noodles in a thin, milky sauce. In the September 2012 issue of magazine, the cover story 'Manufacturing Taste' by Sasha Chapman details the history of the Canadian cheese industry and Kraft's impact on it. She notably draws attention to Canada being unique in favouring a manufactured food product (made by a foreign company) as its national dish at the expense of local cheeses. Chapman's article is structured around this question, from the first page: But what does it mean if a national dish is manufactured, formulated by scientists in a laboratory in Glenview, Illinois, and sold back to us by the second-largest food company in the world?
Kraft Mac And Cheese Calories
Kraft Dinner is a frequent staple of Canadian university student diets, particularly those in heavy debt. Consequently, university students protesting government funding cuts and tuition hikes have often used Kraft Dinner as props to draw attention to their plight.
Ingredients Kraft Dinner Nutritional value per 2.5 oz. (70 g), about 1 cup prepared 260 kcal (1,100 kJ). Kraft Dinner is still packaged with a processed cheese packet as of 2018 Enriched Macaroni product (wheat flour, niacin, ferrous sulfate iron, thiamin mononitrate vitamin B1, riboflavin vitamin B2, folic acid) (In Canada: Pasta (from wheat). No longer 'enriched' by 2017; cheese sauce mix (whey, milkfat, milk protein concentrate, salt, sodium tripolyphosphate, contains less than 2% of citric acid, lactic acid, sodium phosphate, calcium phosphate, yellow 5, yellow 6, enzymes, cheese culture) Artificial colour phaseout Kraft Macaroni and Cheese sold in the United States used to include and to make the food a brighter colour.
In Europe, food that contains Yellow 5 requires a warning label saying, 'This product may have adverse effect on activity and attention in children.' In 2014, none of the European varieties were made with artificial dyes. On November 1, 2013, Kraft announced that new pasta shape varieties for children in the U.S. Would no longer include Yellow 5 and Yellow 6, and there would be a decrease in the sodium and saturated fat content, and six more grams of. In April 2015, it was announced that those changes, including the elimination of artificial preservatives, would be extended throughout after January 2016., and are used for colouring.
According to Kraft, the changes were a response to consumer feedback. Gallery. ^ Robertson, Susan Krashinsky (30 July 2015).
Retrieved 30 April 2017. The product first launched in the United States and Canada in 1937 under the name Kraft Dinner, with smaller print on the boxes identifying it as 'macaroni and grated cheese'. ^ Chapman, Sasha (September 2012).
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Kraft Dinner Mac And Cheese Ingredients
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You told us you wanted to incorporate more foods with protein, calcium and whole grains into your diets and with no artificial flavors, preservatives or synthetic colors External links. on. Spread of ratings for all 130 products in Macaroni and Cheese evaluated. Kraft Canada. Multimedia. Talking about Kraft Dinner (Canadian context) 1997.